Paid Advertising · Demand

Paid ads that earn their budget.

Google Search, Performance Max, YouTube, Facebook, Instagram and TikTok ads, planned, built and managed by one team. Your ad accounts stay in your name, and every dollar is tracked to a lead or a sale.

Paid & Search · from $2,500 / month + ad spend

Sound familiar?

If any of these are true, this is where we’d start.

01

You’re boosting posts and hoping.

02

Your reports show clicks and impressions, never customers.

03

You don’t actually own your ad account.

Paid Advertising services

What’s included.

Every engagement is scoped to your goals after a free audit. This is what a full program covers.

01

Account setup & audit

New accounts built properly, or old ones cleaned up, with billing in your name.

02

Conversion tracking

Google tag, Meta pixel with Conversions API and TikTok pixel, so each platform knows what a sale looks like.

03

Search campaigns

Keyword research, ad copy and bidding for people already searching for what you sell.

04

Social campaigns

Prospecting and retargeting on Meta and TikTok, built around tested creative.

05

Creative testing

New ad concepts every week, with several hooks each, so you always know what’s working.

06

Budget management

Spend moved every week toward what makes money and away from what doesn’t.

How it works

Four steps. No mystery.

You’ll always know what we’re doing this week and why.

  1. 01Week 1

    Audit

    Past accounts, your margins and what a customer is worth to you.

  2. 02Week 2

    Track

    Tracking is installed and tested before launch. No tracking, no launch.

  3. 03Week 3

    Launch

    Campaigns go live on a test budget, each one answering a clear question.

  4. 04Weekly

    Optimize

    Bids, audiences and creative adjusted every week, reported monthly.

Reporting

What we measure.

Leading signals weekly, revenue monthly, written so anyone on your team can read it.

  1. 01Cost per lead or sale
  2. 02Return on ad spend
  3. 03Conversion rate by campaign
  4. 04Search impression share
  5. 05Creative win rate

FAQ

Straight answers.

Is ad spend included in your fee?

No. It runs on your own card, straight to Google, Meta and TikTok, and we never mark it up. Our fee covers the work.

Who owns the ad accounts?

You do. We work inside your accounts with our own logins, so if we ever part ways, everything stays with you.

Which platform should I start with?

If people already search for what you sell, Google Search usually comes first. If they don’t know they need it yet, Meta or TikTok. We’ll recommend one after the audit.

Pairs well with.

All services

Start with a free audit.

Tell us about your business and what you need from paid advertising. You’ll hear back from a strategist, not a sales sequence, within one business day.

973-570-2446Parsippany, New Jersey

Or grab our free 5-page playbook first →
Free · 5-page PDF

Get the playbook we’d use on your brand.

Our marketing strategy in five pages, sent straight to your inbox:

  • Three rules for selling in a feed
  • The monthly Loop system we run for clients
  • Google, Meta, TikTok & SEO, one job each
  • A 30-day checklist you can start Monday

No spam. Just the playbook and the occasional useful idea. Unsubscribe anytime. Privacy policy.

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