Marketing Strategy · Foundation
Stop guessing where to spend.
A clear plan for which channels to use, what to say, what to spend and what success looks like, built from your numbers and your market. Then we set up the tracking that tells you whether it’s working.
Launch Sprint · from $1,500 one-time
Sound familiar?
If any of these are true, this is where we’d start.
You’re doing a little of everything and can’t tell what’s working.
You don’t know what a customer costs you, or what one is worth.
Every agency you talk to recommends the thing they sell.
Marketing Strategy services
What’s included.
Every engagement is scoped to your goals after a free audit. This is what a full program covers.
Market & competitor research
Who your buyers are, where they spend their time and what your competitors are doing to reach them.
Customer interviews
Short calls with real customers to learn why they bought, in their own words.
Unit economics
What a customer is worth to you and what you can afford to pay to win one.
Channel plan
Which channels to run, in what order, with a budget for each one.
Tracking setup
Analytics, conversion tracking and a simple dashboard, so every channel is measured the same way.
90-day roadmap
Week-by-week priorities you can run with us, in-house or with anyone else.
How it works
Four steps. No mystery.
You’ll always know what we’re doing this week and why.
- 01Weeks 1–2
Research
Market, competitors, customer interviews and whatever data you already have.
- 02Week 3
Model
Customer value, budgets and targets for each channel, in a model you can edit.
- 03Week 4
Plan
The channel plan and 90-day roadmap, walked through with you live.
- 04Weeks 5–6
Set up
Tracking and a dashboard go in, so the plan can be measured from day one.
Reporting
What we measure.
Leading signals weekly, revenue monthly, written so anyone on your team can read it.
- 01Customer acquisition cost
- 02Customer lifetime value
- 03Payback period
- 04Revenue by channel
- 05Progress against 90-day targets
FAQ
Straight answers.
Do I have to hire you to run the plan?
No. The plan is yours to keep and run however you like. If you do move to a monthly plan with us, the sprint fee is credited toward it.
What do you need from me?
Access to your analytics and ad accounts if you have them, rough sales numbers, a couple of hours for interviews and introductions to three to five customers.
Is this just a slide deck?
No. You get a written plan, a working budget model and live tracking. The deck is only how we walk you through it.